Girlcult:
Makeup Made for Rebels
Makeup that matches your energy, your mood, your moment. No rules, no limits, no boring neutrals – just bold colors that move with you through every day.
Bold Color Payoff
Our pigments are formulated for maximum impact in one swipe. No building up layers or disappointing color that fades by lunch.
Cult-Favorite Formulas
Each product goes through months of testing with our community before launch. If it doesn’t earn obsessive love from real users, it doesn’t make it to shelves.
Inclusive Shade Range
We create colors that work beautifully across all skin tones, not as an afterthought but from day one of development.
Your Beauty Arsenal
Every rebel needs the right tools to make their mark. Our collection isn’t just makeup—it’s your passport to fearless self-expression.
Glass Shine Lip Gloss — Crystal Reflection Weightless Lip Treatment with Mirror Finish
Cream-to-Powder Blush — Velvet Touch Buildable Cheek Color with Natural Matte Base
4-Color Eyeshadow Palette — Radiant Quad Color Collection with Built-in Mirror for Application
4-Color Eyeshadow Palette — Silky Quad Shadow Collection with Dual Finish and Application Mirror
Glass Shine Lip Gloss — Jelly Texture Hydrating Lip Oil with Long-Lasting Glossy Transfer Proof
Matte Lip Stain — Lightweight Velvet Liquid Tint with Transfer Resistant Smudge Proof
Hydrating Glossy Lipstick — Hydrating Tinted Balm with Glass Shine Finish for Smooth Moisturized
Matte Lipstick — Velvet Finish Long-Lasting Color with Transfer Proof One-Swipe
Got Questions?
This section covers the most common inquiries about products, shipping, and everything in between.
Standard shipping usually takes 3-5 business days within the continental United States. Express options are available at checkout for faster delivery, typically arriving within 1-2 business days.
Items can be returned within 30 days of purchase for a full refund. Products should be in original condition with at least 80% remaining. Return shipping is free for defective items, while customer preference returns have a small handling fee.
No animal testing is conducted at any stage of product development. The brand is certified cruelty-free and works only with suppliers who share this commitment to ethical practices.
Many formulations are designed with gentle ingredients suitable for sensitive skin types. However, patch testing is always recommended before first use. Ingredient lists are available on each product page for those with specific allergies.
Most items should be kept in a cool, dry place away from direct sunlight. Avoid storing in bathrooms where humidity fluctuates. Proper storage helps maintain color integrity and extends shelf life.
The website features a virtual shade matcher tool that analyzes uploaded photos to suggest suitable tones. Customer service representatives can also provide guidance based on detailed descriptions of skin tone and undertones.
Still Have Questions?
Form for quick contact with the team and getting personalized consultation.
Find Your Power Look
Every shade, every finish, every formula designed to celebrate the real you. From everyday essentials to statement-making showstoppers, discover the products that help you own every moment.
Face Collection
Eye Rituals
Lip Laboratory
Glow Genesis
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More to Love
Check out these additional favorites that complete any look and keep your beauty routine fresh and exciting.
Soft Matte Cream Color with Buildable Nude Glow for Natural Flush
High-Shine Hydrating Lip Color with Non-Sticky Long-Lasting
Lightweight Velvet Liquid Color with Non-Drying Transfer Resistant
Non-Sticky Hydrating Lip Color with High-Shine Glossy Comfortable
Welcome to the Ritual
Girlcult isn’t just makeup—it’s the daily ceremony that transforms you into your most powerful self. We create high-performance beauty products for the modern mystic who knows that getting ready is sacred time, and every stroke of lipstick is an act of self-devotion. Born from late-night bathroom sessions and the understanding that makeup is magic, we’re here for the girls who treat their vanity like an altar.
Our formulas are crafted with the same intention you bring to your morning routine: purposeful, transformative, and unapologetically bold. We source ingredients that work as hard as you do, creating colors that don’t just complement your skin—they channel your energy. From our cult-favorite liquid lipsticks that stay put through 12-hour days to eyeshadows that shift like your moods, every product is designed to amplify what’s already within you.
The beauty industry loves to tell women what they should want, but we’re different. We listen to the conversations happening in group chats, the tutorials being filmed in bedrooms, and the real needs of people who see makeup as both armor and art. Girlcult exists in that sweet spot between luxury and accessibility, where premium quality meets prices that won’t drain your savings account. Because self-expression shouldn’t be a privilege reserved for the few.
Maya K.
The Rebellion Red lipstick literally didn’t budge through my entire wedding day. My makeup artist was shocked when she tried to touch it up and there was nothing to fix.
Zoe R.
Finally found a foundation that matches my olive undertones perfectly. The coverage is buildable without feeling heavy, and it doesn’t oxidize throughout the day like every other brand I’ve tried.
Alex M.
I’m usually skeptical of bold eyeshadow palettes, but the Riot Collection has become my go-to. The pigmentation is insane and the colors blend like a dream. Even my 14-year-old daughter steals it.
Girlcult Makeup Safety Standards
At GirlCult, we believe that makeup should be a form of artistic expression—one that is both bold and beautiful. We are also committed to ensuring our products are created with care and consideration for your safety and the world around us. Here’s a closer look at our approach.
Is GirlCult Makeup Cruelty-Free?
We are proud to state that GirlCult makeup is cruelty-free. This means that we do not conduct or commission any animal testing on our products or ingredients. We are dedicated to providing high-quality cosmetics that are created without harm to animals. We believe that ethical practices and stunning beauty can go hand-in-hand, and we are committed to being a part of the movement toward a more compassionate beauty industry
Is GirlCult Makeup FDA-Approved?
GirlCult is a Chinese beauty brand. In the United States, the Food and Drug Administration (FDA) does not “approve” cosmetic products and their ingredients (with the exception of color additives). Instead, the FDA regulates cosmetics through a set of comprehensive safety standards and regulations. We adhere to these strict guidelines and all international cosmetic regulations to ensure our products are safe for our customers. We are committed to transparency and providing you with products you can trust.
Ingredients
We formulate our products with a focus on high-quality ingredients that deliver vibrant color and long-lasting performance. While the specific ingredients vary by product, you will find that many of our formulas are made with a mix of synthetic and natural components chosen for their efficacy and safety.
For example, our formulas often include:
Silicones (like Dimethicone):These are used to create a smooth, silky texture that glides effortlessly onto the skin, providing a non-greasy feel and helping makeup last longer.
Emollients and Hydrators (like Caprylic/Capric Triglyceride): These ingredients, often derived from sources like coconut oil, help moisturize and nourish the skin, preventing products from feeling dry or cakey.
Mineral-Based Pigments: We use a variety of colorants, including iron oxides and titanium dioxide, to achieve the rich, pigmented shades you love.
Powders (like Silica and Talc): In products like eyeshadows and blushes, these ingredients are used to create a smooth texture, absorb excess oil, and reduce shine for a velvety-matte finish.
We believe in full transparency and encourage our customers to review the ingredient list for each product on its packaging or product page. Our commitment to using safe and effective ingredients is at the core of everything we create.
